John Rose, UTS

Dr. John Rose is Professor and founding Director of the Business Intelligence & Data Analytics (BIDA) Research Centre in the UTS Business School.  Professor Rose’s research interest lies primarily in the area of modelling of behavioural agents in decision making, with a particular focus on understanding infrastructure planning. This includes large scale infrastructure projects of national interest, such as projects within the transport, telecommunications and energy sectors. He also researches extensively in Health and Environmental Economics. He is in the process of writing a book on generating efficient stated choice experimental designs (with Mike Bliemer).  He is also actively engaged in contract research, working in the areas of toll road evaluation and modelling.

In his core area within the transportation sector, Professor Rose has worked on a number of major projects, including:

  • Projects for the NSW Government to determine the demand for heavy rail for the Northwest sector of Sydney;
  • Patronage forecasts for the proposed Sydney City Metro;
  • The generation of values of statistical life for car drivers and passengers as well as pedestrians in NSW, which are used as an engineering guide to determine safety parameters in the construction of new road projects; and
  • Numerous toll road patronage forecasts both in Australia and New Zealand.

All of these studies have implications on the engineering scope of work; as such studies are required to determine the minimum level of service requirements needed to result in sustainable transport related infrastructure projects.

Since graduating with a Ph.D in 2005, Professor Rose has been involved in winning Category 1 grants worth over $3.4 million including four ARC Discovery grants.  Funded projects include:

  • Public health - examining community preferences for organ donations ($240,000 over three years, since completed);
  • Transport - examining travel time reliability for public transport ($215,000 over three years, since completed);
  • Applied economics - examining the concept of utility separability ($360,000); and 
  • The external validity of discrete choice experiments ($460,000). 

Other grant areas Professor Rose received vary in topic area, from transport to environmental engineering logistics.  In addition, Professor Rose has received $6 million in industry-based contract research since 2005.


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